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Content Marketing Ins…
Content M…  |  Business  |  Dec 07, 2023

How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, a…

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice presiden...


Content M…  |  Business  |  Dec 06, 2023

Key Trends in Content Marketing 2024: 67 Predictions

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising wa...


Content M…  |  Business  |  Dec 05, 2023

Before You Start an AI Strategy, Make the Case To Stop

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the wor...


Content M…  |  Business  |  Dec 01, 2023

OpenAI’s Drama Should Teach Marketers These 2 Lessons

Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into...


Content M…  |  Business  |  Nov 30, 2023

How To Turn ‘Meh’ Ideas Into Marvelous Content

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation frame...


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