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Content Marketing Institute
Content…  |  Business  |  Sep 06, 2024

Go for the Win-Win: Game Your Paid Media Strategy

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames. ” The technique is a play that B2B marketers should consider for their paid advertising strategies. ...
Content…  |  Business  |  Sep 05, 2024

How To Create a Video Strategy for Now and the Future

Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours. ...
Content…  |  Business  |  Sep 04, 2024

8 Ways To Ensure That Your Content Is Accessible

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips. ...
Content…  |  Business  |  Sep 03, 2024

To Gate or Not to Gate? Is That Really the Question?

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. ...
Content…  |  Business  |  Aug 30, 2024

AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers

Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers. ...
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