Five tips for smart shopping on Black Friday

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The biggest sales of the year are approaching and soon you'll be bombarded with marketing emails and messages from various brands. From my 10 years of experience as a personal shopper, I've concluded that unless you have a foolproof plan to tackle these sales you are likely to overspend or make purchases that are regretted later on. 


First, a little history, what is the Black Friday sale? The Friday after Thanksgiving has been regarded as the beginning of the United States' Christmas shopping season since 1952. In order to take advantage of this, virtually all retailers in the country, big and small, offer various sales including limited amounts of "doorbuster" items to entice traffic.


Black Friday, as far as I remember, was a very strategically placed shopping spree in the United States but now the whole world participates. To help you deal with this, I’ve put together a list of tips & tricks to shop smartly in sales and get the best benefit out of huge discounts offered by brands. 


1) Make a shopping list

When you walk into a store without a list of items that you need, you will be swayed with the discounts. This often leads to buying items that you may not need or wear, but the discount was too good to resist! Make that list to avoid impulse buying and to keep you on track. Keep in mind that things like makeup have an expiry date, so be wise while creating a shopping list on the immediate use of products or for future use during the year.


2) Statement pieces or unexplored styles

This is a good time to buy that statement piece of jewelry that you have had your eye on or the garment style that you are considering exploring but are unsure of. The marked down price ensures that your cost per wear is in check even with limited use of the item.


3) Best time to invest in basics

This is the best time to purchase all the classics, essentials and yearlong staples like denims, trousers, lingerie, shoes, and other regular essentials. Why pay full price when you can avail the discounts. Create a detailed list of these items to ensure you don’t miss out on the great discounts.


You can also check:

21 ways to wear white shirt - https://www.youtube.com/watch?v=1fnQEYAcWYE&t=359s

Fashion essentials -  https://www.youtube.com/watch?v=RCZcLjRbZtI&t=5s


4) Don’t fall for those marketing emails

Trust me, don’t get fooled. It’s marketing hype, the email will scream a flat discount but in reality, it will only be a small section – usually deadstock with minimal discounts on the latest season when you finally walk into the store. Read those emails, but don’t walk into that store just because it said 90% off.


5) Buy early

Most shops have started their Black Friday sales a week early at least. In fact, for electronics, gadgets and toys, “buy now, we will match the price for Black Friday” is very common with bigger box stores. You can plan your shopping list in a way that it concentrates on different categories and gives you ample time to buy things you need, instead of rushing on the same day.


And a personal tip - SHOP LOCAL - We all love to buy our trendy pieces, big labels and street styles. Local homegrown labels are doing so much in the fashion space to create a small tiny effect of sustainable working conditions, proper wages, sourcing ethically, creating/curating responsibly. They don’t have big pockets to give you a 90% - 75% - 50% discount. But if we want to bring even a tiny bit of change in the world, go have a look at those local brands and buy from them.   


You can also watch the video - What to Shop & What Not to Shop During Sale | 5 Proven Hacks to Shop Smartly During a Sale | https://www.youtube.com/watch?v=6jgaaReTsdg


The key to sale shopping is to buy things you actually need and the rest will get sorted! Hope you guys find this helpful!


For regular updates & tips, connect with me on my social media channels:

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Image Consultant | Style Cutaor | Sustainable Style Advocate

An innovative strategist with a flair for envisioning & enhancing consumer and individual experience by formulating & leading execution of innovative ideas in area of style, fit, fashion and image.

Established successful growth avenues & effective operating models for businesses in space of consumer clothing & accessories with solutions for of styling, sizing, ease of technology use, etc, creating ingenious product & project ideas, providing market intelligence, assisting technology builds and building styling teams who can deliver efficiently on identified solutions. Styling, Fit & Size experience for South East Asia and Indian sub continent.

Specialties: Fit / Style Solution's, Body Variations & Body Shape Analysis, Plus Size Clothing, Strategic Wardrobe Makeover, Sustainable Fashion, Personal Shopper, Body Confidence Building, Fashion & Retail Technology.

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