Beijing-based ByteDance, the world’s most valuable start-up at US$400 billion, is wooing merchants to its premier short-video platform by touting the benefits of selling on Douyin, the Chinese version of TikTok, in a bid to challenge the country’s larger online retail platforms.The platform, Douyin E-commerce, staged its first official “ecosystem conference”, an offline event that puts the ByteDance-owned platform on a collision course with Chinese e-commerce giants Pinduoduo, JD.com and….


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South China Morning Post

Checkout this section for curated News, Articles & Videos published worldwide by South China Morning Post, a Hong Kong English-language newspaper.

Checkout this section for curated News, Articles & Videos published worldwide by South China Morning Post, a Hong Kong English-language newspaper.

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