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Marketing - Content Trends of 2022

Does your content strike a chord with your audience? Is your content marketing strategy aligned with the latest trends? Do you want to know what's in store for 2022?

The Bulletin Box presents Part 3 of the marketing series exclusively in collaboration with Primetime Singapore. Our Guest Host, Sheila Berman, Global Head of Marketing Operations & MarTech at She Loves Data, talks to Minoli Almedia, the Founder and Content Strategist at The Mini Project, on content marketing trends for 2022.

Minoli discusses the future of audio-visual content and answers the million-dollar question: are short videos here to stay? She delves into the importance of optimizing content for mobile, engaging Generation Z, and the future of nano influencers in content marketing. Most importantly, Minoli tells us why understanding your audience matters the most to meet your marketing strategy and sales goals.

Do listen to this enlightening episode for power-packed tips & insights and tell us how you will use these to plan your content marketing strategy for 2022. Write ‘Mind Blowing’ in the comment if you love this episode and want to see more episodes in the content marketing series.

If you missed our previous episodes, watch Part 1 and 2 of the Influencer Marketing series by clicking on the links below.

Part 1: https://thebulletinbox.com/feed/1253285/influencer-marketing--does-it-still-work--factors-to-consider
Part 2: https://thebulletinbox.com/feed/1253289/influencer-marketing--does-it-still-work--measuring-roi

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Know more about Minoli

Minoli Almedia is a specialist in helping brands create a strong content strategy to reach and influence audiences. In early 2020, She left her job as the marketing lead at a digital media-tech company to set up her own content marketing consultancy. Now, Minoli works with a wide variety of companies to create and optimize the content on all their digital channels. In addition to several years of hands-on experience in content marketing, Minoli has more than a decade of experience in branding, marketing communications, influencer marketing, social media marketing and digital community building.

Follow Minoli @ https://www.linkedin.com/in/minolialmeida/

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Know more about Sheila

Sheila Berman has worn various hats throughout her career. She co-founded a successfully exited IT start-up, crunched numbers in retail, and taught herself the ins and outs of digital marketing. In her marketing roles, she has and continues to handle PR, events management, social media marketing, and content marketing. She believes in the power of storytelling – be it a company’s story or an individual’s story especially when backed by data. In her day job as Campaign Management Specialist at DigiB, Sheila straddles both marketing and digital channel enablement. In her passion work at She Loves Data, she ensures the marketing machine is constantly working and the mission of the organization is promoted through the various content generated by the creative team of volunteers. Born in the Philippines, Sheila has lived and worked in Australia, the United States, and is currently living in Singapore.

Follow Sheila @ https://www.linkedin.com/in/sheilaberman/

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