Vodcast  »  Business  |  Marketing

Influencer Marketing - Does it still work? - Measuring ROI

  • 41 min watch

What’s the future of influencer marketing? Is it a passing fad or here to stay? As a brand, how do you measure the success of influencer marketing? How do marketing agencies determine the success of a campaign? What happens when a campaign fails?

Tune in to Part 2 of the Bulletin Box Influencer Marketing series where Sheila Berman, Global Head of Marketing Operations & MarTech at She Loves Data, engages in an intriguing Q&A with Emmanuel Lee Esguerra, Chief Marketing Officer at CIMB Bank Philippines and Tay Guan Hin, Chief Creative Officer at BBDO Singapore.

Lee and Guan discuss the success metrics for an influencer marketing campaign, handling crisis or campaign failures, and the future of influencer marketing. Watch this full episode to hear unique insights and experiences of marketing veterans. If you want a bonus episode on ‘ask anything’, write ASK in the comments with your questions for brands or agencies.

If you missed Part 1 of the Influencer Marketing series, watch it here: https://thebulletinbox.com/feed/1253285/influencer-marketing--does-it-still-work--factors-to-consider

Know the host and panelists:
Sheila Berman (Host)
Global Head of Marketing Operations & MarTech, She Loves Data

Sheila Berman has worn various hats throughout her career. She co-founded a successfully exited IT start-up, crunched numbers in retail, and taught herself the ins and outs of digital marketing. In her marketing roles, she has and continues to handle PR, events management, social media marketing, and content marketing.

She believes in the power of storytelling – be it a company’s story or an individual’s story especially when backed by data. In her day job as Campaign Management Specialist at DigiB, Sheila straddles both marketing and digital channel enablement. In her passion work at She Loves Data, she ensures the marketing machine is constantly working and the mission of the organization is promoted through the various content generated by the creative team of volunteers.
Tay Guan Hin
Chief Creative Officer, BBDO Singapore

"He has helped Visa, Audi, AIA, CIMB and Unilever amongst other global brands to improve their market share and solve their business challenges innovatively. He is recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, Head of Jury Asia Pacific Effies, and a tank mechanic."
Emmanuel Lee Esguerra
Chief Marketing Officer, CIMB Bank Philippines, Inc.

Lee is a seasoned marketer with three decades of solid experience in marketing, brand strategy, communications, partnerships and brand licensing in consumer packaged goods, retail, entertainment and digital banking.

As the Chief Marketing Officer of CIMB Bank Philippines, he successfully executed the all-digital bank’s brand launch — a campaign that was recognized as Marketing & Branding Initiative of the Year by Asian Banking and Finance as well as one of YouTube’s Top Engaging Ads in the Philippines for 2020.

Lee’s previous work spans over 30 years of marketing leadership roles in organizations such as 7-Eleven, Unilever, Click! Licensing Asia, TWDC, Southeast Asia Foods Inc., Jollibee and Magnolia Corporation.

Lee was recently featured as one of the thought leaders and practitioners of marketing in the Philippines in the book, The Evangelists: Insights from the Leaders of the Nation’s Most Beloved Brands. Ambidextr Media, 2020.

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Digital and Content Marketer APAC | Digital Channel Enabler | Nonprofit Global Marketing Lead
I am a domain-changer, having worn various hats across different countries and industries. I have co-founded a successfully exited start-up company, crunched numbers in retail merchandising, written …