With the rise in digital marketing, influencers have become a core component of several brands’ marketing strategies. Does influencer marketing really work or is it a passing fad? Is it necessary to hire influencers to amplify your marketing or messaging?

Tune in to Part 1 of the Bulletin Box Marketing series where Sheila Berman, Global Head of Marketing Operations & MarTech at She Loves Data, engages in an insightful discussion with Tay Guan Hin, Chief Creative Officer at BBDO Singapore and Emmanuel Lee Esguerra, Chief Marketing Officer at CIMB Bank Philippines.

Lee and Guan talk about factors that brands need to consider before hiring influencers, when they should bring them in and how to select the right influencer for your brand. They also talk about the checks and evaluations that must be done before bringing them onboard and how to rope them in.

Watch this informative series and stay tuned for Part 2.

Know the host and panelists:

Sheila Berman (Host)
Global Head of Marketing Operations & MarTech, She Loves Data

Sheila Berman has worn various hats throughout her career. She co-founded a successfully exited IT start-up, crunched numbers in retail, and taught herself the ins and outs of digital marketing. In her marketing roles, she has and continues to handle PR, events management, social media marketing, and content marketing.

She believes in the power of storytelling – be it a company’s story or an individual’s story especially when backed by data. In her day job as Campaign Management Specialist at DigiB, Sheila straddles both marketing and digital channel enablement. In her passion work at She Loves Data, she ensures the marketing machine is constantly working and the mission of the organization is promoted through the various content generated by the creative team of volunteers.

Tay Guan Hin
Chief Creative Officer, BBDO Singapore

"He has helped Visa, Audi, AIA, CIMB and Unilever amongst other global brands to improve their market share and solve their business challenges innovatively. He is recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, Head of Jury Asia Pacific Effies, and a tank mechanic."

Emmanuel Lee Esguerra
Chief Marketing Officer, CIMB Bank Philippines, Inc.

Lee is a seasoned marketer with three decades of solid experience in marketing, brand strategy, communications, partnerships and brand licensing in consumer packaged goods, retail, entertainment and digital banking.

As the Chief Marketing Officer of CIMB Bank Philippines, he successfully executed the all-digital bank’s brand launch — a campaign that was recognized as Marketing & Branding Initiative of the Year by Asian Banking and Finance as well as one of YouTube’s Top Engaging Ads in the Philippines for 2020.

Lee’s previous work spans over 30 years of marketing leadership roles in organizations such as 7-Eleven, Unilever, Click! Licensing Asia, TWDC, Southeast Asia Foods Inc., Jollibee and Magnolia Corporation.

Lee was recently featured as one of the thought leaders and practitioners of marketing in the Philippines in the book, The Evangelists: Insights from the Leaders of the Nation’s Most Beloved Brands. Ambidextr Media, 2020.

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